Why Us

Your Bridge to Retail Sales Success

Why Sefide Global?

We are trusted and experienced CPG brokers.

You’ve perfected your product, and you’re ready to get it in stores. You need a partner you can trust to help you get there.

Robert Fontaine and Tae Sung created Sefide Global to help entrepreneurs just like you get your products to market and maximize sales.

You can trust us to treat you right. We take the time to get to know you and your product, so you can be confident that we’re the right CPG broker for you.

Tae and Robert of Sefide Global at table with discount store partners
Tae Sung and Robert Fontaine

Connections you can trust.

When you work with Sefide Global, be assured that we bring our “A” game when it comes to your brand:

01

Many Connections

We have connections with the big chains, smaller stores and everything in between. We know what they’re looking for and how to pitch them.

02

Negotiation skills

We won’t negotiate a good deal – we’ll get the absolute best deal for you.

03

Marketing skills

We know the latest and greatest in CPG marketing and will help you develop a strategy that works for you.

04

Experienced in supply-chain systems

Navigating supply and delivery can get overwhelming. We help you set up systems that keep you on track, on time and on budget.

05

Focused on Revenue

We focus on sales so you can focus on your business!

Let’s take your brand to the next level.

Personalized broker services, with effective marketing solutions.

You’ve perfected your product, and you’re ready to get it in stores. You need a partner you can trust to help you get there.

Robert Fontaine and Tae Sung created Sefide Global to help entrepreneurs just like you get your products to market and maximize sales.

About Us

Tae Sung

President & CEO

Tae Sung of Selfide Global of Virginia Beach, VA
Trust. Loyalty. Growth. All of these are important to Tae Sung when it comes to working with producers and retailers. Tae Sung is committed to lead Sefide Global to be the bridge that will ease the journey and to be there to make sure your products are being sold at their highest potential. Tae Sung is a foreign attorney with experience in international trade commerce and telecommunications. She has a law degree in International Business Law and she has been a member of the Overseas Korean Traders Association (OKTA) since 2005. Tae Sung speaks three languages (English, Korean & Spanish) and has a unique understanding of markets, culture and trends overseas, particularly in Asian and Latino markets.

Robert Fontaine

Director of Business Development

Robert Fontaine of Sefide Global
Robert joined Sefide Global after a 20-year career at the nation’s largest single price point retailer where he held positions in direct retail training and management, corporate import management and merchandise buyer. He was instrumental in the company’s early growth by training and developing managers and opening new stores. During his tenure in import management, he oversaw direct imports annually of over $400 million in product. His buying responsibilities included $250 million in snacks, beverages, and cookies driving category growth by +20% every year. Following his passion for growth, he moved on to national sales where he was responsible for $40 million in product sales at an average annual increase of 25% to value channel retailers.
Sefide Global is your bridge to retail sales.

Let’s take your brand to the next level.

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